Timex has launched a new collection of watches to commemorate its 165th anniversary. Known for their reasonably priced watches, Timex has been headquartered in Connecticut since 1854.
The collection, called “American Documents”, is entirely made in America–apart from the Swiss quartz movement. This is a huge milestone for American manufacturing and watch-making in general. Although Timex Group USA is an American company, they haven’t made watches entirely in the U.S. for almost 20 years. In 2001, they closed their last American manufacturing plant in Little Rock, Arkansas. “It’s all about efficiencies,” said PR manager Jim Katz, “We have a large watchmaking facility in the Philippines which can take over these tasks and do them more efficiently.” The Little Rock plant operated for 56 years before its closure.
Along with outsourcing to the Philippines, Timex also brought production to other countries like India and China, where they ship internationally.
INSPIRED BY THE AMERICA THAT MADE US
That’s why the American Documents Collection is a big deal. This new American-made watch is a homecoming for the Connecticut-based brand. The watch is comprised of parts sourced from partners within the U.S. The leather straps are from S.B. Foot Tanning in Minnesota and the brass is entirely American based. The crystal used for the face is impact-resistant Gorilla Glass 3, produced by Corning in Massachusetts. These components come together to create an elegant yet simple design.
But here’s the catch: the watch doesn’t fully comply with the FTC’s “made in America” guidelines. The guidelines state that all parts of a product must be made completely in the U.S. to carry the ‘Made in America’ label. While the watch is mainly American-made, Timex includes that the quartz movement is actually Swiss. To avoid issues with the FTC, they included the words “Swiss movt” on the face of the watch.
The collection includes four dial colors that sell for $495. On the website, Timex highlights that the watches are “Inspired by the America that made us.”