Most people know John Rich for his musical talent in country duo Big & Rich. While he has made tremendous strides in the music industry, he’s also a successful entrepreneur. His American made brand, Redneck Riviera, has garnered a large consumer base in the decade that it’s been active. The company got its start selling cowboy boots and apparel in 2008. They’ve recently begun selling their very own American blended whiskey that was featured at Made in America 2019.
Redneck Riviera is very adamant on highlighting their American roots, so it was no question that Rich would only choose American ingredients to make the patriotic whiskey. “My glass is made in the USA, my corks are made in the USA, and of course, my whiskey is 100% American blended goodness!” said Rich. “We support our active duty and veterans, while simultaneously creating American jobs! I can’t wait to meet my fellow Patriots at this great event!”
Redneck Riviera Whiskey is sourced from all over the United States. It took Rich eight months and 200 samples to test out American ingredients for the perfect patriotic blend. After a long process, he decided on elements from Indiana, Kentucky, Northern California and Oregon.
10 years ago, Rich created the lifestyle brand that has grown so popular that it now has its own bar in Nashville’s famous Lower Broad. While ‘redneck riviera’ is a term that’s been in use for decades, Rich was surprised to find that it had never been trademarked before he decided to use it for the brand. “The Redneck Riviera is not a geographical location,” he shared with Forbes, “it’s a state of mind, it’s a lifestyle, it’s the same thing as Margaritaville, it’s just a different group of people.”
When you buy Redneck Riviera Whiskey, you’re not only buying a quality American spirit, you’re also supporting America’s active duty and veterans. Ten percent of all whiskey profits go to Folds of Honor, a group that provides educational scholarships to spouses and children of America’s fallen and disabled soldiers.
“As an owner of an American business, Redneck Riviera Whiskey, I am excited to be a part of this great gathering of like-minded individuals!”