Power Planter Augers and Digging Tools – American Made Innovation

American made augerPower Planter® is a third generation family-owned auger manufacturer that started two decades ago in rural Illinois and is still located there today. The centennial farm where the company began making augers is a sixth generation family run farm.

They  have evolved over the past 20 years from the invention and patent of the original Power Planter auger to offer a variety of different sizes, models, and even auger accessories today. Above all, they are a family business, and they strive every day to adhere to the same level of craftsmanship and work ethic the company was first founded on more than 20 years ago.

Core Principles

Though the years have passed, the core principles Power Planter was founded on remain strong. They are committed to putting their customers’ needs first – every single time.They will always work hard to create high quality augers for customers today, tomorrow, and for many years to come.

“I’m proud to be a third generation American-made business owner, using American labor and American sourced materials” says Greg Niewold, owner of Power Planter. “Our family’s mission has always been to provide the highest-quality augers and top-notch customer service to all. We have remained strong through three decades and are committed to putting our customers’ needs first – every single time.”

The augers

  • Are 100% made in the USA
  • Feature high quality, durable craftsmanship
  • Come with 1-on-1 customer service assistance and more


The incredible background story for the company begins over 50 years ago with the current owner’s grandfather, Wayne Niewold, near the University of Illinois at Urbana-Champaign.

Wayne Niewold, manager of Power Planter

Wayne Niewold, Founder

Wayne is the original inventor of Power Planter augers, but long before Power Planter came about, he started a successful and growing business called Hydra Fold Auger. Hydra Fold manufactures and sells large, specialized augers for farmers to move corn, soybeans, wheat, and fertilizer around their fields faster and more efficiently.

This story is a story of firsts.

When Hydra Fold was in its heyday, another rural Illinois local knew about these augers, and he also happened to be friends with a groundskeeper at the University of Illinois. The groundskeeper was looking for an easier way to plant trees, shrubs and flowers around campus. He also wanted to complete other landscaping tasks around the grounds faster and more efficiently.

Wayne’s name and augers came immediately to mind for the local man who knew both the groundskeeper and the inventor. Since these large augers were so successful within the farming industry, why not make a smaller version for drilling holes in the soil and planting?

Then the idea for Power Planter augers was born.

Not only were Hydra Fold augers the first of their kind for farmers 50 years ago, but Power Planter augers were the first of their kind for homeowners and professional landscapers to use, too.

Wayne Niewold is truly a pioneer in this industry, and Power Planter augers were originally made possible only through his creative vision, talent and unending hard work.

The Company Today

Founder Wayne invented the first garden-friendly earth auger more than 20 years ago. Today, they manufacture and sell more than ten different sizes and models.

Power Planter is now operated by the original owner’s grandson, Greg Niewold. Greg took over in 2013 and has spurred significant company growth while expanding the reach of Power Planter to serve customers across the U.S., Canada, Australia, New Zealand, Norway, select countries in Europe, and more.

Click here to learn more about Power Planter.

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