A woman-owned hardwood flooring company based in Dalton, Ga., Emily Morrow Home beautifully represents the American Dream. Although hardwood flooring has been a male-dominated industry that has sadly evolved into importing poorly made hardwood flooring, Emily Morrow Home is breaking the mold with quality, domestically-crafted products— and a commitment to doing things better…differently.
Like any good story, Emily Morrow Home began with a love story- a life-long love for design that grew into a profession. After almost 30-years of practicing interior design, 13 of which directing the design team for Shaw Floors, Founder Emily Kiker Finkell entered a new chapter of life and launched the eponymous Emily Morrow Home. Emily’s husband, Don Finkell, happens to own American OEM, a domestic hardwood flooring manufacturing company and is an icon in the floor covering industry. The collaboration of Emily’s design perspective and Don’s ability and reputation to craft gorgeous floors in the USA is a match made in heaven. Included in Emily’s to-the-trade brand are beautifully designed collections of upscale hardwood flooring and luxury home décor, all proudly made in America.
Emily is most passionate about designing products that are unique and not found in commodity retailers, with a nod to her worldwide travels to the most amazing places. From being inspired by the stunning vineyards of Napa Valley or the great wildebeest migration across Africa, each product within the Emily Morrow Home brand is designed to bring the world’s most stunning visuals home to her customers through local retailers. The Emily Morrow Home Collection is not only about making lives and homes more beautiful, but it’s also about making the process of designing the home easier. That is why Emily Morrow sells through experienced small business flooring retailers across the nation, people with proven ability and craftsmanship who stand behind their work from selection to installation.
Behind every Emily Morrow Home hardwood purchase is a big heart, hers. A breast cancer survivor, Finkell donates a portion of proceeds to the Kiker Morrow Finkell Breast Cancer Foundation. Another unique aspect of Emily Morrow Home is the Prison Work Program. To better the community, American OEM, the manufacturer of Emily Morrow Home hardwoods, participates in a prison work program that teaches inmates invaluable skills and work ethic. The result is not only genuine handcrafted products– but an everlasting impact on the inmates as they venture out of prison to become contributing citizens.
Domestically-produced products. A personal-passion-inspired design process. Commitment to local retailers. And a woman-owned business with a purpose. For more inspiration and a more in-depth look into Finkell’s craft, visit her blog, The Ultimate Guide to Living a Beautiful Life, where you’ll find useful ideas and insights into home interior design as well as the simplest touches for adding joy to a day.
Learn more: https://www.emilymorrowhome.com/