Check the tag on your favorite apparel–Where is it made? Unfortunately, the answer is rarely the United States. Authentically American Apparel is determined to change that. As an American made, veteran-owned company, Authentically American sells premium, competitively priced apparel that is ALL made in USA–no exceptions.

apparel made in usa

Founder and CEO Dean Wegner is a U.S. Army veteran and apparel industry expert. When Wegner graduated from Westpoint in 1993, over 50% of apparel was made in the United States. Today, it’s down to less than 3%. This statistic inspired Wegner to launch his own American custom branded apparel company that sets the standard for American made merchandise.

Most importantly, Authentically American is changing the narrative that American made goods are unaffordable for most Americans. With production in 12 states throughout the country, Wegner and his team make sure that their American made products are competitively priced and compete with known competitors that manufacture overseas. At the same time, they’re creating jobs that have been lost in the past to offshoring trends.

“It was hard when a lot of the industry went overseas because it hurts,” said U.S. textile worker Melissa Daniel. “It hurts people like me who do take pride in knowing that I’m good at what I do. Being able to come here and do what I know is just amazing.”

apparel manufacturingAlthough they sell predesigned consumer apparel, the company’s specialty is producing custom apparel for businesses, schools, sports clubs, political campaigns, and other groups. Wegner has worked with a wide range of folks who can all agree on the Made in America movement.


“Put personal politics aside – whether it’s on the left or right, you talk to people across the board and you hear lots of talk about patriotism and made in the U.S.A. I was blessed to attend West Point, and now we’re a supplier to them. We also serve universities like Belmont, Vanderbilt and Lipscomb, and a number of charities. For the charities we provide our business services at cost. Giving back is a core company value for us.”

Authentically American donates 10% of profits to support military vets, first responders, and their families through The Folded Flag Foundation and Reboot Recovery.

The Future of Made in America

As for the future of the Made in America movement, Wegner is pushing for tighter regulations for American made labelling on apparel and other goods.

“I love the spirit behind the Buy American Executive Order, but it is not enough,” he says. “The order is very narrowly focused on Federal Contracts.  It is a massive spend at $600 billion, but the total US GDP is $21.4 trillion, so Federal Contracts only account for 3% of total US spend.”

“I want to see a MUCH bigger impact. Each and every one of us can make a difference and vote with our wallet each and every day.”

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